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Marin Magazine

Marin Magazine fights attrition by cutting cost-per-subscriber by 85%.

Marin Magazine was seeking alternative ways to fight attrition and grow their subscriber base that were more cost efficient than the $1.50+ per subscriber that they were paying through their social media channels

Performance Results
Open Rate
Click Rate

Bring on the Challenge

Every publisher and media company is, in one way or another, fighting a chronic email list attrition problem.

Publishers sell their reach, and at some point, subscribers are naturally dropping off the list at a rate that makes cost efficient subscriber growth a major challenge. to the Rescue

Marin Magazine installed the script on all of their website pages and began collecting between 75 and 115 engaged contacts per day. They send out an automated welcome email that thanks the visitor for coming by the site, then add the contacts to their regular mailing list.

The Results

Marin Magazine resolved their attrition problem and experienced phenomenal ROI from Marin sells JV newsletter takeovers for $100 per 1,000 contacts. sells engaged contacts. contacts pay for themselves by being engaged, and Marin owns the records until they unsubscribe. The open click-through rates are roughly equal to their existing opt-in list.

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