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Marin Magazine

Marin Magazine fights attrition by cutting cost-per-subscriber by 85%.

Marin Magazine was seeking alternative ways to fight attrition and grow their subscriber base that were more cost efficient than the $1.50+ per subscriber that they were paying through their social media channels

Performance Results
23
%
Open Rate
+
12
%
Click Rate
+
12
%
Revenue

Bring on the Challenge

Every publisher and media company is, in one way or another, fighting a chronic email list attrition problem.

Publishers sell their reach, and at some point, subscribers are naturally dropping off the list at a rate that makes cost efficient subscriber growth a major challenge.

Retention.com to the Rescue

Marin Magazine installed the Retention.com script on all of their website pages and began collecting between 75 and 115 engaged contacts per day. They send out an automated welcome email that thanks the visitor for coming by the site, then add the contacts to their regular mailing list.

The Results

Marin Magazine resolved their attrition problem and experienced phenomenal ROI from Retention.com. Marin sells JV newsletter takeovers for $100 per 1,000 contacts. Retention.com sells engaged contacts. Retention.com contacts pay for themselves by being engaged, and Marin owns the records until they unsubscribe. The open click-through rates are roughly equal to their existing opt-in list.

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More Success Stories

Brands that discovered the magic of Retention.com

  • "Retention has been an amazing partner for The Porch Swing Company. Not only have we been able to identify and target tens of thousands of new customers, but we've also driven significant revenue for the business that would have otherwise been a missed opportunity. We are beyond thrilled that we've been able to integrate Retention into our larger marketing efforts and look forward to continue working together."

    Hayley Phillips

    Director of E-Commerce, The Porch Swing Company

  • “Retention.com has been an instrumental part of driving incremental revenue from our email marketing. It’s easy to set up, there’s no commitment, and it begins generating additional revenue for your business the minute you turn it on. If you want to get more out of your email marketing, Retention.com is a no-brainer.”

    Roman Berezecky

    Director of Website Marketing

  • “For Black Friday/Cyber Monday, we got over a million dollars of revenue just from customers acquired through Retention.com.”

    Cody Griffin

    VP of Marketing, Dr. Squatch

  • “Retention.com’s platform has been extremely user-friendly and their support has helped us with strategy that has allowed us to see amazing results quickly. We were up and running a week from onboarding, and collecting thousands of emails each day.”

    Aaron Wallace

    Founder, Inspire Uplift

  • “If there’s an easier way to get a 9X ROAS on an acquisition-focused campaign, I’ve yet to see it.”

    Sam Zivot

    Senior Director of Marketing, StickerYou

  • “Retention.com Reclaim is an incredible set-it-and-forget-it solution that simply prints money.”

    Jeremy Thurswell

    COO, Kitsch

  • “I was initially concerned with the deliverability of the Retention.com contacts, but engagement turned out to be fantastic — better than our house list. Email is over 50% of total revenue, and Retention.com Resolve is now the fastest-growing lead source to the channel. Resolve was easy to implement and Latico is seeing 20x ROI.”

    Ben Schreiber

    Head of Ecommerce, Latico Leathers

  • Reactivate has become an indispensable piece in our “tool belt.” The interface is easy to use, the team has been extremely accommodating, and most importantly, it’s highly effective. Anyone looking to re-engage their email list should consider this powerful tool.”

    Michael Goff

    Digital Strategy, Loop 7 Media for Science Natural Supplements

  • “Retention.com Resolve is the single best growth hacking tool I have ever come across in 25+ years of being an ecommerce entrepreneur. Never before have I seen 40x+ ROI, anywhere.”

    Josh Abramson

    Co-Founder, Parcelle Wines

  • “Retention.com Grow is our #1 source for Top-of-Funnel emails. They are targeted, have great engagement metrics, and convert. We not only realize a consistent 9.25x ROI, we capture over 10x the subscribers that we were capturing pre-Retention.com Grow.”

    Julia Linker

    Sr. Director, CRM and Lifestyle, Vital Proteins

  • “Retention.com has delivered CARIUMA a staggering 13.1x ROI, and helped us achieve our bigger-picture goal of building a large, addressable 1st party data asset.”

    Felipe Araujo

    Chief Digital Officer, CARIUMA

  • “We have over 2 million dormant emails that we weren’t mailing. Retention.com Reactivate has helped us recapture a significant portion of that list, recovering those contacts at around 5% of the cost of acquiring new ones. The open rates are staggering.”

    Jenay Nelson

    Ecommerce & Digital Strategy, Kin Euphorics

  • “Unlike other sectors of the economy, Spartan was literally in a zero-revenue scenario as a result of the pandemic. Retention.com Resolve helped us get our audience growth back on track, pre-sell tickets to future events, and move towards filling a revenue hole that will help us get through the pandemic and on to our next chapter.”

    Todd Leiser

    Global Head CRM, Analytics, and Marketing Tech at Spartan Race

  • “We saw 10x ROI from Retention.com on Black Friday. We ran two other lead generation campaigns on social media – Retention.com records were on average 85% less expensive, and we did not get a single conversion from any other source.”

  • “We saw 2x ROI on Retention.com contacts in 30 days, and now I own them forever. The open rate on my main email list is 9% – Retention.com contacts opened at 22%. I love the product.”

  • “I LOVE Retention.com. We’ve gone from 100 to 600-800 emails per day. In all my years online, this is one of the biggest breakthroughs I’ve ever seen.”

  • “Retention.com delivers us engaged emails who open at a 20% or higher rate at 15% or less of the cost of a email from any other source. We rate Retention.com 10/10.”