Did you know that 92% of the world uses emojis? And that ads with emojis get a 20% higher click-through rate than the industry standard? Email and SMS marketing is tough and super-competitive, so you need a way to stand out without being spammy. And that’s where emojis come in. People respond well to them because these little characters activate the same region of the brain associated with emotional processing.
Emojis are powerful tools to help businesses communicate more effectively, boost engagement, and make their messages more memorable. Incorporating emojis into your email and SMS marketing campaigns can enhance the overall impact of your communications, driving higher conversion rates and customer retention.
Discover the untapped potential of emoji marketing in email and SMS campaigns and learn how to harness these visual elements to captivate your audience, build brand recognition, and elevate your marketing strategy.
Here are a few ways using emojis in email and SMS marketing can help with customer retention:
- Enhance communication: When used intelligently, emojis convey emotions and ideas more effectively than text alone, making your messaging more engaging and relatable.
- Personalization: Emojis make your content feel more relatable and personal. The messaging feels less like generic advertisements and more like tailored communications, increasing satisfaction and loyalty.
- Boost open and click-through rates: Using emojis in subject lines and content previews can make your emails stand out in a crowded inbox and encourage the recipient to open them. This type of increased engagement can boost retention, as the more involved someone is with a brand, the more likely they are to come back.
- Strengthen brand identity: Consistent use of visual design elements like emojis can help reinforce brand identity. Choosing emojis that align with your brand’s tone and target audience and using them consistently builds familiarity and trust, which can boost loyalty.
- Transcend language: The right emojis are universally understood, regardless of language barriers. So incorporating them into your marketing strategy helps to engage customers across different cultural and linguistic backgrounds for a wider, more inclusive customer base.
Triggers:
- Need to increase brand awareness
- Want to add brand identity
- Engagement is down
- Limited space in subject lines to convey meaning
Action:
- Experiment with different emojis and messaging styles to determine what resonates with your audience.
- Create personalized and targeted campaigns using emojis to appeal to different segments of your audience, such as new buyers or repeat customers.
- Monitor the performance of your emoji-enhanced campaigns, refining your approach based on engagement and conversion data.
- Experiment with different emojis and placements across different platforms and devices.
- Analyze all your channels and the open and click-through rates of different devices to see where you get the best results and where your strategy needs tweaking
