Are you struggling with the challenges of short-lived Meta (Facebook and Instagram) audiences? In the world of E-commerce, Meta has always been an indispensable tool for identifying high-converting retargeting audiences. These audiences play a pivotal role in reaching users who have engaged with your brand and demonstrated an intent to purchase but have not yet made a conversion.
However, there is a significant drawback: due to privacy changes by Apple & Google, these lucrative audiences are harder and harder for Meta to identify with their Facebook pixel. Not only that, but their pixel continues to get blocked due to site visitors using ad blockers, visiting across multiple devices, and visiting on an Apple device. To make matters worse, even for the users that their pixel can identify and track, the identity only lasts for 7 days. This negatively impacts your advertising ROAS. And let’s face it–the Facebook pixel will never be able to do what it used to.
At Retention.com, we’ve revolutionized the retargeting game. Our Meta Persistent Audiences ensure that we can identify these lucrative audiences at a significantly higher increased rate than the Meta Pixel, even in the face of Apple & Google’s recent changes!
With Retention.com, you can:
Retention.com automatically identifies the site visitor, and seamlessly sends this contact to Meta via our set-it-and-forget it integration.
The result? We’ve automatically created a lucrative retargeting audience for you in Meta, which makes up up to 80% of your site traffic! Breathe new life into your retargeting ad campaigns today!
Talk with us to activate Meta Persistent Audiences!