Meta persistent audiences were once among the most promising tools in Facebook’s advertising arsenal. They promised a new way to create and scale highly-targeted Facebook retargeting audiences, which were becoming increasingly necessary for advertisers to reach the growing number of people using ad blockers. The problem is, they only last for a limited time. Retention.com can help create real, engaged, persistent audiences that will last indefinitely, despite Apple’s recent changes.
Triggers:
- Meta audience visits your eCommerce site
Action:
- Retention.com connects directly to Meta and populates persistent audiences of up to 80% of your web traffic that last indefinitely, even after all of Apple’s changes.
- Retention.com discards more than 50% of emails that don't meet our activity standards.
