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Optimize Retention.com for Black Friday Cyber Monday

October 16, 2024
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Ready for the biggest shopping days of the year?

With BFCM just around the corner, it’s time to check and make sure your Retention.com account is fully optimized.

From updating Reclaim flows to maximizing Grow and Reactivate, this checklist helps integrate your Retention tools into a winning BFCM strategy!

Note, all of these flows might not be available in your ESP, please contact your support rep if you want any of these activated.

Reclaim To Do's

Activate ALL the Reclaim Abandonment Flows:

Check that you have all the Reclaim Abandonment flows up and running. Do you suffer from Flowmo? Find out here!

Update Reclaim Flows for BFCM

Make sure you've got your Reclaim flow content updated for BFCM promotions for when shoppers:

  • Are active on Site
  • View a Category
  • View a Product
  • Add to Cart
  • Abandon Checkout

Grow To Do's

Use the Grow Engagement Strategy

Include the Retention Audience Segments in your BFCM campaigns. If you don't see Retention segments in your account, reach out to support[at]retention.com.

Want to know what those segments are? Check out the video here.

Maximize Collection of High-Intent Shoppers

Set up collection rules in your R! account to automatically capture high-intent visitors based on their behavior, such as the number of pages they view or how long they stay on a page.

By targeting these key actions, you can focus on collecting the most engaged contacts.

Click here to learn how to set up these rules

BONUS To Do’s! 

Use the email frenzy of BFCM to re-engage dormant emails with Reactivate:

  • Check to see if you have access to Reactivate. This is included in your plan! You should see Reactivate in your account here.
  • Learn all about how to use Reactivate right here.

Leverage your increased holiday site traffic with Meta Persistent Audiences to identify and target even more shoppers on Facebook

  • Check to see you have the Meta Persistent Tool (Facebook) enabled in your account
  • If you don’t see the Meta Persistent (Facebook) integration, get it running by following this how-to doc.
  • Set up Meta Persistent Audiences for prospecting with this how-to doc.
  • Set up Meta Persistent Audience for retargeting with this how-to doc.

Need help planning your BFCM cadence?

Check out the ultimate BFCM content calendar and schedule everything ahead of time! 

Resource Library for Shopify Marketing

Also, we have a trove of resources to help you out at every turn. Check out these articles for deep dives on the following topics:

This should get you started on the path to success.


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