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Email Based Retargeting Benefits for Bloggers

March 29, 2020

The Top 5 Benefits a Rapidly Growing Email List has for Bloggers

Every blogger knows how important their email list is to their business.

Email is still the highest ROI of any channel. According to a study by Litmus, Email Marketing generates a return on investment (ROI) as high as 42:1.

What bloggers might NOT appreciate quite as much is how much a rapidly growing email list can help a bloggers’ business.

Kim Roach of BuzzBlogger, a blog that teaches bloggers, authors, coaches, and thought leaders how to grow their blog traffic, increased her daily email acquisition from 100/day to 600-800/day overnight with 

I asked her to explain some of the benefits of a rapidly growing email list for bloggers so that I could share them with you here.

1. You can charge more for direct email newsletter advertisements.

Not only do the prices of your ads and JV newsletter takeovers increase, but a big, rapidly growing email list opens the door to newer, bigger advertising partners who also have bigger budgets.

2. You increase overall traffic and social media shares.

Each time you send out a newsletter to an increasingly large audience, some percentage of that audience shares a piece of content, and some percentage of that audience follows you. According to Kim, this sharing effect increases the value of each subscriber every time an email is sent.

3. You can launch products and create quick cash windfalls.

The larger your audience, the easier it is to get products off the ground, because within that audience, there’s a percentage of people who love you and will buy your products. 

4. Having a large email list gives you the ability to run viral giveaways.

Kim has been successful in the past using for giveaways, but it’s critically important to have a large email list as a starting point.

5. You increase the underlying financial value of the blog itself.

Kim finds this reason to be the most exciting of all. She makes long-term plays with all of her blogs, and sees every subscriber and every piece of content they publish as something that adds to the ultimate value that a buyer would pay for the website at some point, maybe 10 years down the road. 

Want to increase the value of your blog? can 10x your list growth speed with targeted, engaged contacts that are up to 80% cheaper than social.

You can sign up here for free

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