Route Your Contacts to Exactly Where You Want Them to Go empowers the marketer to filter and route contacts to different lists or segments to trigger highly complex, behavioral-based buyer journeys.

Seamless integrations:

How Complex Filtering and Routing Works:

1-Click Integration

Integrate with one of our 50+ integration partners.

Set Up Filtering/Routing

Choose from our comprehensive, integration-specific menu of lists, segments, and tags.

Trigger Real-Time Campaigns

Retarget your web visitors, in Real-Time, over email, social, and direct mail.

Trigger Complex Buyer Journeys With

Filter by Geography

Want to put your Texas visitors in one buyer journey, and your California visitors in another? No problem. 

Use our custom filters to send contacts from different states to different lists.

Filter by Landing Page

Do you sell apparel to both men and women, and have different buyer journeys for both? No problem.

Easily route contacts from different landing pages into different email flows.

Manage Multiple Brands

Running two or more brands in No problem.

Keep domains separated by using domain filters to pass contacts to different email apps.

Learn More About our Complex Routing and Filtering Options