Retention.com offers an expansive, inexpensive, self-serve plug-in that brings high value at low cost. Get complete customer control without the bloat, drag and cost of Wunderkind.
Our customers launch quickly, have complete control over the first-party data provided by Retention.com, and can leverage this new, highly-engaged audience immediately.
Wunderkind takes two months to set up, with heavy lift and agency engagement required. Changes are slow to make, causing significant drag on your responsiveness.
| Retention.com | Wunderkind | |
| Easy Setup |  |  |
| Fast Implementation | | |
| Complete Brand Control | | |
| Easy Customization | | |
| First-Party Datasets | | |
| Send Infrastructure Ownership | | |
| Zero Siloed Data | | |
| Unlimited Follow-On Marketing | | |
| Full Marketing Funnel | | |
| De-Risked | | |
| Only Pay For New Data | | |
| Scaled for Any Size Business | | |
| Cost | $ | $$ |
| ROI/ROAS | 10-30x+ | 5x |
Easy Lift
You’re up and running same-day, with complete control over implementation, brand and strategy/
Immediate Launch
While Wunderkind needs two months of onboarding, you’ll reap immediate profits from your first-party dataset.
Brand Control
You own the dataset and the send infrastructure. You’re in complete control of your brand at every turn.
Wunderkind is the opposite of agile. It’s an agency-style solution for enterprise clients, slow to start, slow to react, and costly.
Retention.com is scaled to any size, and can work with any setup. We give you the agility to turn on a dime as you acquire more datasets and learn more about your prospects, so you can react when you need to, and fully leverage your advantage.
Wunderkind only hits the bottom of your funnel, and charges tiered pricing based on whatever revenue they claim they contributed to your bottom line.
Retention.com simply helps you build your own first-party dataset. So the entire marketing funnel is yours to flex, as you take prospects from all the way from an abandoned brows to loyal, repeat customer.
Retention.com offers an expansive, inexpensive, self-serve plug-in that brings high value at low cost. Get complete customer control without the limits and lack of ownership of SafeOpt.
Our customers launch quickly, have complete control over the first-party data provided by Retention.com, and can leverage this new, highly-engaged audience immediately.
| Retention.com | SafeOpt | |
| Total Brand Control | | |
| Complete Customization | | |
| First-Party Datasets | | |
| Send Infrastructure Ownership | | |
| Zero Siloed Data | | |
| Unlimited Follow-On Marketing | | |
| Only Pay For New Data | | |
| Full Marketing Funnel | | |
| De-Risked | | |
| Cart Abandonment | | |
| Category Abandonment | | |
| Product Abandonment | | |
| SMS | | |
| Scaled for Any Size Business | | |
| Cost | $ | $$ |
| ROI/ROAS | 20-40x | 10x |
First-Party Datasets
You own all of the emails reclaimed by Retention.com, so you have complete control over your remarketing strategy.
Full Funnel Marketing
Leverage your new first-party dataset to move prospects through every stage of the funnel, from capture to sale.
Brand Control
You own the dataset and the send infrastructure. You’re in complete control of your brand at every turn.
SafeOpt keeps total control over the data collected from your browse-abandonment customers and only sends two, lightly-branded emails to this vast, valuable audience. This only taps the surface of the marketing funnel.
Retention.com makes this data yours, giving you full control of when, where, and how you market to your customers! Turn them from prospects at the top of the funnel into loyal, repeat customers.
SafeOpt hits your browse-abandonment customers with two emails. If they don’t convert, that’s it. We all know that it often takes more touches than that to convert the majority of prospects to customers.
Your first-party dataset from Retention.com allows you to fully leverage all of the fundamental flows including cart, browse, product, and category abandonment, as well as SMS.
This is the first question we get when talking to any Enterprise customer, so I decided to create a blog post about it.
For the best and most comprehensive results, use both BounceX and Retention.com simultaneously.
#1: Retention.com gets you contacts who are NOT already on your list.
This is the most important difference between the two. And yes, it’s legal to email them in the USA.
BounceX’s matching technology is fantastic, but at the end of the day, you’re sending more emails to people who are already on your list.
Retention.com is a source of new, fresh leads using Email-Based Retargeting.
It’s legal, and CAN-SPAM and CCPA compliant.
#2: Retention.com also gives you postal records. You can trigger automated postcards from website visits.
BounceX isn’t going to give you postal records.
This is a major difference.
Direct mail is a substantially less crowded channel than it used to be, and we can pass you hyper-targeted lists of website visitors by landing page.
#3: Retention.com is affordable, and easy to get started.
Pricing starts at around 25¢ per record.
You pay for the record once, and can market to them until the customer opts-out.
You can get our code on your website and integrated with your ESP in under five minutes.
BounceX...not so much.
#4: Retention.com only gives you contact records once a day.
BounceX has the advantage here, as a real-time triggered-email solution.
Retention.com sends contact records to your ESP or CRM once a day, at around 11 am EST.
We recommend you set up an automation in your ESP that nurtures and builds trust with these website visitors, and gently nudges them down your marketing funnel.
It’s different than mailing someone on your list.
#5: Retention.com is self-serve.
BounceX is a full-service marketing agency. They’re going to design and execute all of the campaigns for you.
Retention.com is a lightweight SaaS application that identifies people on your website, then sends the contact records to your ESP, CRM, or Direct Mail automation system for you to do the marketing.
#6: Retention.com is CAN-SPAM compliant, but NOT GDPR compliant (but our database of contact records is only from the US)
The second most frequently-asked question we get is, “Is this legal?”
The answer is yes. Click through to our legal section. Retention.com is US CAN-SPAM and CCPA compliant, but it’s not GDPR compliant.
BounceX is.
Retention.com gets you contacts who are NOT already on your list. BounceX sends more emails to people you’ve already been emailing.
Retention.com broadens your audience by sending you opted-in contact information of people that visited your website. With postal records.
Questions? Let me know: adam[at]retention.com
