Marin Magazine fights attrition by cutting cost-per-subscriber by 85%.

Every publisher and media company is, in one way or another, fighting a chronic email list attrition problem.

Publishers sell their reach, and at some point, subscribers are naturally dropping off the list at a rate that makes cost efficient subscriber growth a major challenge.

Marin Magazine was seeking alternative ways to fight attrition and grow their subscriber base that were more cost efficient than the $1.50+ per subscriber that they were paying through their social media channels

Industry

Publishing – Lifestyle

Objective

Grow Audience Reach

Solutions
Retention.com Identity Resolution

“Retention.com delivers us engaged emails who open at a 20% or higher rate at 15% or less of the cost of a email from any other source. We rate Retention.com 10/10.”

Performance Results

23%

Open Rate

+12%

Click Rate

+12%

Revenue

Bring on the Challenge

Every publisher and media company is, in one way or another, fighting a chronic email list attrition problem.

Publishers sell their reach, and at some point, subscribers are naturally dropping off the list at a rate that makes cost efficient subscriber growth a major challenge.

Marin Magazine was seeking alternative ways to fight attrition and grow their subscriber base that were more cost efficient than the $1.50+ per subscriber that they were paying through their other marketing channels.

Enter Retention.com

Marin Magazine installed the Retention.com script on all of their website pages and began collecting between 75 and 115 engaged contacts per day. They send out an automated welcome email that thanks the visitor for coming by the site, then add the contacts to their regular mailing list.

The Results

Marin Magazine resolved their attrition problem and experienced phenomenal ROI from Retention.com. Marin sells JV newsletter takeovers for $100 per 1,000 contacts. Retention.com sells engaged contacts. Retention.com contacts pay for themselves by being engaged, and Marin owns the records until they unsubscribe. The open click-through rates are roughly equal to their existing opt-in list.