Kitsch sees 150% Lift in Abandonment Email and SMS Revenue in 30 days

Female founded and owned, Kitsch is a global beauty powerhouse built on positivity and pure hard work. The brand supports its growing community with easy, elevated beauty solutions that are totally reliable, truly special, and made as sustainably as possible. 

Kitsch increased abandonment emails 250% in one week with


Beauty: Cosmetics


Increase Abandonment Revenue

Solutions Reclaim

“ Reclaim is an incredible set-it-and-forget-it solution that simply prints money.”

– Jeremy Thurswell
COO, Kitsch

Performance Results


Revenue Lift


Open Rate


Match Rate

Bring on the Challenge

Kitsch was looking to grow abandonment revenue by scaling their sending pool for Cart, Product, and Category Abandonment Email and SMS messages.
A small-town girl from Wisconsin, Cassandra Thurswell had big dreams, but not the kind most have when they move to Los Angeles. She just wanted to create something that would mean something to people.

Kitsch had one priority when they started working with Reclaim: 

Grow abandonment revenues.

Enter Reclaim

Kitsch went through the onboarding process for Reclaim, and was up and running within 48 hours.

The onboarding process consisted of the following: 

  • Installing the javascript
  • Forking their three abandonment flows in Klaviyo and Attentive
  • Setting up the appropriate logic to send events to our fork
  • Turning on the campaign

Over the course of a week, Kitsch very quickly saw a 250% increase in the number of abandonment messages going out.

The Results

150% revenue lift, and a rapidly growing sending pool.
One month into the partnership, Reclaim has delivered 150% incremental revenue across Kitsch’s category, product, and cart abandonment campaigns.

“The results from Reclaim have been fantastic. It was easy to implement, and the incremental revenue is easy to see. We love the product.” 

– Jeremy Thurswell
COO, Kitsch