Kin Euphorics sees 57% reactivation rate with Retention.com Reactivate

Kin Euphorics crafts non-alcoholic, restorative beverages that promote conscious connections, boost mood, and improve mental ability.

Industry
Food and Beverage: Non-Alcoholic Spirits

Objective
Drive Revenue and Conversions

Solutions
Retention.com Reactivate

“We have over 2 million dormant emails that we weren’t mailing. Retention.com Reactivate has helped us recapture a significant portion of that list, recovering those contacts at around 5% of the cost of acquiring new ones. The open rates are staggering.”

Jenay Nelson, Ecommerce & Digital Strategy, Kin Euphorics

Performance Results

57%

Open Rate

+2.1%

Click Rate

11x

ROI

Bring on the Challenge

Kin Euphorics’ priority was to reactivate a significant portion of their dormant list of 2 million contacts.
 
Kin Euphorics offers an adult beverage made from nourishing nootropics, balancing adaptogens, and replenishing botanics. They are a staple at the Retention.com office – try the Kin Spritz…it tastes amazing and makes you feel better!  
 
Kin Euphorics had two priorities when they started working with Retention.com: 
  1. Reactivate dormant email addresses
  2. Unlock a new growth channel with a positive ROI

Enter Retention.com Reactivate

Kin Euphorics uploaded their dormant list into Retention.com, and triggered a real-time reactivation flow in Klaviyo from Retention.com Reactivate.

The setup was easy.  Dormant subscribers were sent a three-part reactivation flow, triggered by a live open event. Once a subscriber opened, they were moved back into Kin’s active segment.

Once the campaign was set up, the work was done. 

Both sides planned on a 90-day waiting period to assess ROI and overall performance.

 

The Results

11x ROI, a rapidly shrinking dormant email list, and a new acquisition channel.
 
Three months into the partnership, Retention.com Reactivate has delivered an 11x ROI. The effort was so successful that Kin Euphorics considers Reactivate a new acquisition channel.
 

“We love Retention.com! It’s helped us with two of our major initiatives for 2022: reactivating dormant emails and unlocking a new acquisition channel. We look forward to a long partnership ahead!” 

 – Jenay Nelson, Ecommerce & Digital Strategy, Kin Euphorics