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Kin Euphorics crafts non-alcoholic, restorative beverages that promote conscious connections, boost mood, and improve mental ability.
Industry
Food and Beverage: Non-Alcoholic Spirits
Objective
Drive Revenue and Conversions
Solutions
Retention.com Reactivate
“We have over 2 million dormant emails that we weren’t mailing. Retention.com Reactivate has helped us recapture a significant portion of that list, recovering those contacts at around 5% of the cost of acquiring new ones. The open rates are staggering.”
Jenay Nelson, Ecommerce & Digital Strategy, Kin Euphorics
Performance Results
Open Rate
Click Rate
ROI
Kin Euphorics uploaded their dormant list into Retention.com, and triggered a real-time reactivation flow in Klaviyo from Retention.com Reactivate.
The setup was easy. Dormant subscribers were sent a three-part reactivation flow, triggered by a live open event. Once a subscriber opened, they were moved back into Kin’s active segment.
Once the campaign was set up, the work was done.
Both sides planned on a 90-day waiting period to assess ROI and overall performance.
“We love Retention.com! It’s helped us with two of our major initiatives for 2022: reactivating dormant emails and unlocking a new acquisition channel. We look forward to a long partnership ahead!”
– Jenay Nelson, Ecommerce & Digital Strategy, Kin Euphorics
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