StickerYou slaps on massive sales and engagement increase with Retention.com

StickerYou has been empowering the world to create custom branding products that make ideas stick since 2008

StickerYou slaps on 9x ROI with Retention.com

Industry

Ecommerce Web-to-Print

Objective

Drive Revenue and Conversions

Solutions
Retention.com Reclaim

“If there’s an easier way to get a 9X ROAS on an acquisition-focused campaign, I’ve yet to see it.”

Sam Zivot, Senior Director of Marketing, StickerYou

Performance Results

55%

Engagemnent Rate

+$270K

Incremental Revenue

9x

ROI

Bring on the Challenge

Turning abandonment into engagement, driving new and repeat customers.
 
Andrew Witkin was inspired during a walk on Los Angeles’ Manhattan Beach when he noticed how stickers played a huge role in the local scene and culture but realized how expensive it was for individuals to create awesome die-cut stickers themselves. Launching StickerYou to the masses was a no-brainer.
 
StickerYou had two priorities when partnering with Retention.com – both related to their core mission:
  1. Turning abandoned site and cart visits into engagement
  2. Building a whole new set of lifetime customers

Retention.com to the Rescue

StickerYou set up Retention.com Reclaim and Klaviyo to immediately start capturing and resolving prospect data and triggering email-based flows. Then they pushed play…

The campaigns used browse abandonment, product abandonment, and cart abandonment identifiers to trigger targeted, one-to-one messaging to highly engaged prospects, with personalized emails straight to their inbox.

StickerYou is also capturing a new first-party data set of highly-engaged prospects from these formerly anonymous, abandoned sessions, so they can continue to keep the core of their community connected to all their new offerings.

The Results

Increase in incremental revenue of over $270K with a 9x ROAS, based on a whopping 55% engagement rate for these new targeted emails.
 
Just like that, StickerYou has converted abandonment into thousands of new customers, many completing multiple transactions.. 
 

“Retention.com was the big win I needed to drive incremental growth for our email channel and beyond.

It is easy to set up, and there is no term commitment required. What more could you want as a marketer?”

– Sam Zivot,
Senior Director of Marketing, StickerYou