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Family-run since 1984, Latico Leathers creates 100% handcrafted leather handbags, wallets, and accessories with boho-vibes and individual style.
Industry
Apparel: Luxury Goods
Objective
Rapidly (but safely) and profitably grow email list
Solutions
Retention.com Resolve
“I was initially concerned with the deliverability of the Retention.com contacts, but engagement turned out to be fantastic — better than our house list.
Email is over 50% of total revenue, and Retention.com Resolve is now the fastest-growing lead source to the channel.
Resolve was easy to implement and Latico is seeing 20x ROI.”
— Ben Schreiber
Head of Ecommerce,
Latico Leathers
Performance Results
Open Rate
Click Rate
ROI
Latico Leathers integrated Resolve with their Klaviyo account, followed Retention.com’s recommendations for flow and list automation setup, and was up and running in under one day.
In order to assuage Latico Leathers concern about sending reputation, Retention.com recommended Latico start small, resolving five percent of US unique visitors monthly.
Latico was immediately impressed with the 45% open rate they saw from the Resolve contacts, and even more impressed when after no more than 60 days they saw $156k new revenue from Resolve contacts on under $8k of total spend.
“I was initially concerned with the deliverability of the Retention.com contacts, but engagement turned out to be fantastic — better than our house list.
Email is over 50% of total revenue, and Retention.com Resolve is now the fastest-growing lead source to the channel.
Resolve was easy to implement, and Latico is seeing 20x ROI.”
— Ben Schreiber
Head of Ecommerce,
Latico Leathers
Retention.com
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