Ready for the biggest shopping days of the year?
With BFCM just around the corner, it’s time to check and make sure your Retention.com account is fully optimized.
From updating Reclaim flows to maximizing Grow and Reactivate, this checklist helps integrate your Retention tools into a winning BFCM strategy!
Note, all of these flows might not be available in your ESP, please contact your support rep if you want any of these activated.
Check that you have all the Reclaim Abandonment flows up and running. Do you suffer from Flowmo? Find out here!
Make sure you've got your Reclaim flow content updated for BFCM promotions for when shoppers:
Include the Retention Audience Segments in your BFCM campaigns. If you don't see Retention segments in your account, reach out to support[at]retention.com.
Want to know what those segments are? Check out the video here.
Set up collection rules in your R! account to automatically capture high-intent visitors based on their behavior, such as the number of pages they view or how long they stay on a page.
By targeting these key actions, you can focus on collecting the most engaged contacts.
Click here to learn how to set up these rules
Use the email frenzy of BFCM to re-engage dormant emails with Reactivate:
Leverage your increased holiday site traffic with Meta Persistent Audiences to identify and target even more shoppers on Facebook
Need help planning your BFCM cadence?
Check out the ultimate BFCM content calendar and schedule everything ahead of time!
Also, we have a trove of resources to help you out at every turn. Check out these articles for deep dives on the following topics:
This should get you started on the path to success.
