In today's digital landscape, our online activities span a multitude of platforms and devices, from web browsing and social media to messaging and smartphones. We're immersed in a world of diverse apps catering to our every need, from e-commerce and work conversations to personal interactions and digital payments. The Internet of Things further adds to this data explosion. With nearly 5 billion internet users worldwide generating an astonishing 2.5 quintillion bytes of data daily, the landscape was already rapidly evolving before 2020. However, the COVID-19 pandemic accelerated this transformation, forcing even the most traditional users to embrace the online world out of necessity.
So, what does this data surge and digital transition mean for brands? Quite simply, everything! The concepts of hyper-personalization and omni-channel experiences in marketing have been gaining momentum for some time. Yet, today's consumers, increasingly conscious of privacy due to high-profile data breaches, demand seamless user experiences. This presents an opportunity for marketers to reassess their approach to personalization, and this is where identity resolution comes into play.
Identity resolution is, essentially, the art and science of securely identifying an individual customer across various data sources, channels, and devices. It relies on a deterministic or probabilistic identifier to consolidate a person's data, attributes, and interactions from disparate sources. Without identity resolution, customer data remains trapped in isolated silos, rendering it ineffective in the new digital landscape. Implementing a comprehensive customer data strategy entails developing an identity resolution component that can merge these silos into a cohesive, accurate dataset.
Beyond these core functions, identity resolution also facilitates identifying households, their needs, and personas, in addition to individual consumers. Building lookalike audience segments opens the door to scaling marketing investments and unlocks numerous other data-driven use cases for enterprises.
The strategic importance of identity resolution lies in providing marketers and brands with anonymized master profiles of each consumer, enabling them to engage customers in meaningful moments. This, in turn, allows brands to deliver truly empathetic and memorable customer experiences that not only drive purchases but also foster long-term loyalty.
At the heart of identity resolution solutions are dynamic identity graphs—a continually evolving database of customer identities and touchpoints. This database acts as a single source of truth, connecting customer data from various sources for targeting, measurement, and insights.
A robust identity graph database ensures accuracy, reach, and privacy while effectively utilizing deterministic online and offline datasets to unify customer profiles and fill in gaps when new connections are established. With a future devoid of cookies on the horizon, marketers must adopt an identity-first approach to their customer data strategy. Without identity resolution, it becomes impossible to connect the dots across the customer journey, measure engagement, and deliver personalized, empathetic customer experiences.
Are you prepared to deliver personalized experiences?
At Retention.com, our identity graph has been integral to our technology from the outset. By incorporating customer intelligence into the marketing and measurement equation, we're empowering DTC marketers across the U.S. to personalize the experience and retain customers to achieve robust returns.
Customer retention is vital for brands looking to grow their e-commerce business and cultivate loyal followers. On both Amazon and your own website, implementing strategies to boost repeat purchases from existing customers can significantly impact your bottom line.
From personalized promotions to optimizing your product catalog, here are 7 proven strategies to improve customer retention on Amazon and your website:
On Amazon, tailor promotions for recent, high-spending, and repeat customers. On your website, extend loyalty discounts to your valued customers, ensuring consistency across platforms.
Offer "subscribe & save" coupons to entice customers into regular purchasing habits. The initial discount pays off through increased customer spending over time. This can work on Amazon and your website.
Utilize a Demand-Side Platform (DSP) for retargeting campaigns, especially for dormant customers. On Amazon, the levers on DSP allow for this granularity while also allowing for the exclusion of subscribe & save customers.
Some products lead customers to buy more products from your brand, others not so much. Identify gateway products that drive repeat sales by analyzing the LTV data of your catalog as a whole. From there, direct your marketing dollars to the SKUs that give you the most bang for the buck.
Leverage Amazon and social media posts to build brand followership. Heightened touch-points amplify customer engagement and strengthen brand loyalty. Amazon Posts is free-to-use, and its "Follow" feature builds a connection, ensuring more frequent interactions for sustained retention.
Combine customer engagement emails (Amazon) and past purchase history (website) for a potent re-engagement strategy. Hit them with the one-two punch, DSP retargeting & email combo for a sure way to drive that re-engagement.
Make sure the products you are selling are top quality. High-quality products meet and exceed customer expectations, fostering trust and loyalty, which are essential for long-term retention. When customers consistently receive value, they are more likely to remain loyal, make repeat purchases, and advocate for the brand, solidifying the link between product quality and sustained customer relationships.
By focusing on winning back loyal customers and incentivizing repeated purchases across platforms, you can maximize customer lifetime value while minimizing acquisition costs.
Consult with an agency like Envision Horizons to develop data-driven retention strategies tailored to your brand and products. As a leader in optimizing Amazon and e-commerce success, they're dedicated to elevating your brand's retention efforts. Request a free Amazon growth plan from experts at www.envisionhorizons.com.
With Black Friday and Cyber Monday fast approaching, many businesses are scrambling to put together their email marketing campaigns before time runs out.
If you’ve found yourself struggling for inspiration, you’re not alone. To help speed up the process, we’ve put together some examples that brands have used successfully in previous years, to help inspire your own Black Friday campaign this year.
QualityWaterLab (QWL) offers buyer’s guides and product reviews designed to educate people about water filtration products.
They decided to build brand awareness by incentivizing their audience to like their social media posts on Facebook. They gave 10% off if the post reached 250 likes, 25% off if the post reached 500 likes, and 50% off if the post reached 1,000 likes.
If you’re using social media to build brand awareness, it’s important to understand your audience. Their demographics can tell you a lot about which social media platforms they’re likely to be using, and you should plan your strategy accordingly.
Soxy is an online fashion retailer that helps customers find products from brands and compare prices to make sure they’re getting the best deal.
They decided to make the most out of Black Friday sales by encouraging their audience to buy their products as part of their Black Friday campaign as early as October, and to pre-order certain products to make sure they didn’t miss out.
Their sales increased by approximately 20% as a result.
DUDE Products is a men’s personal care product brand with a fun, light-hearted style.
To stand out from other brands, they decided to rename their “Black Friday” campaign into “Brown Friday.” While they also included some product discounts, it was the name of their campaign that caught people’s attention and got them to spread the word.
This is a great example of how to capitalize on your brand’s quirks and stand out from the crowd by coming up with something creative that your audience will remember.
MeUndies is an underwear and loungewear subscription service.
To spread the word about its Black Friday campaign, it held a “Black Friday drawer buster event” — a two-hour party hosted on Facebook Live, featuring a DJ and dancing contests. Overall, the event attracted over 13,000 people.
As the event progressed, attendees unlocked access to increasingly bigger discounts. Attendees converted at 25% — 13 times higher than the brand’s average conversion rate.
Live selling can feel daunting — especially if you’ve never done it before. Many brands are scared that it won’t go perfectly, which means they don’t even try. This is exactly why it’s a perfect way to stand out and gain an edge over your competition.
Matero sells caffeinated herbal tea that is popular in South America.
During the brand’s Black Friday campaign, it sends out at least one email per day to let customers know what is on sale that day, and how much time they have to purchase before the sale is over.
The secret to making these emails a success is segmenting the email lists and making them more personal. For example, a brand-new customer who has never tried the tea will receive a very different email than a loyal customer who has been ordering from the brand for years. The brand reported that doing this doubled its conversion rate.
While writing out multiple emails is significantly more time-consuming than sending out the same email to all of your customers, your Black Friday campaign is the chance to put in the effort.
It is the single biggest shopping event of the year, after all.
Using social media campaigns to build brand awareness, launching campaigns early, using creative copy, planning your own live streaming events to promote deals, and segmenting your email marketing lists can help you to feel prepared when Black Friday rolls around on November 24.
Not sure where to start with your holiday planning strategy? Download our Black Friday/Cyber Monday marketing playbook to make sure you capture every sale and every dollar this year!
Many shoppers who visit your eCommerce website don’t complete a purchase or even add an item to their cart — and they probably aren’t signing up for your email newsletter. So what email marketing strategy options do you have for reaching these users and enticing them to buy something?
Enter the browse abandonment email.
Here’s how well-timed browse abandonment emails can help you reach formerly anonymous shoppers and increase your eCommerce revenue.
Browse abandonment emails are not the same as cart abandonment emails, but they serve a similar purpose of reminding users to return to your site and make a purchase.
As mentioned above, some shoppers will visit your site and exit before adding anything to their shopping cart. Those are missed opportunities for sales — unless you collect shoppers’ email addresses and send them a reminder to continue shopping.
But do browse abandonment emails actually work? Yes! When you send this type of email, it’s going to people who have already demonstrated their interest and intent to purchase by shopping on your site. According to data from Klayvio, browse abandonment emails have a conversion rate 9.6x higher than the average email campaign.
The ultimate goal of a browse abandonment email campaign is to increase sales by encouraging customers to come back to your website and make a purchase. Other goals include:
Browse abandonment emails can be very effective, but you must be thoughtful and strategic about crafting your campaign messaging. Here are a few best practices to follow:
As you set up your first browse abandonment campaigns, remember these tips for more effective email marketing:
With some experimentation and adjustment, you can craft a winning browse abandonment email marketing strategy that engages customers and drives revenue. If you’re looking for a partner to help you identify and target the right customers, look no further. Retention.com has a proven track record of helping eCommerce brands boost their revenue. Request a demo today!
Black Friday is the biggest shopping event of the year, and the time when your customers are likely to be most engaged.
Using Retention.com can help you to turn your anonymous Black Friday shoppers into revenue, drive more sales, improve your brand awareness, and set your business up for success.
We know BFCM can feel a little overwhelming, so we put together a one-stop-shop guide for holiday strategy planning. Check out our Ultimate BFCM 2023 Strategy Calendar, designed to help you make sure you capture every sale and every dollar this holiday season.
Learn more about how your business can leverage Retention.com for the Black Friday holiday season.
In the ever-evolving landscape of digital advertising, engaging customers and driving conversions depends on the strength of your ad creative. Compelling and personalized ad messaging is the key to capturing your target audience’s attention and fostering brand loyalty.
But how can you create ad campaigns that truly resonate with customers? Look to a powerful source of customer insights: first-party data. Let’s explore what makes first-party data your best tool in the fight for customer attention — and how to leverage it to create more effective ads.
First-party data is information a company can collect from their own sources. Examples include data gleaned from website and app visits, past purchases, and social media interactions. First-party data is valuable because it provides insights about real customers who are interacting with your brand.
We’ve already touched on some of the advantages of using first-party data to shape your ad campaigns, but here are some of the key benefits, summarized:
Begin by defining the key insights you need from your first-party data to support your campaign goals. For example, if your objective is to increase customer retention, find first-party data that helps you understand customers' past purchase behaviors, preferences, and interests to create personalized, retention-focused ad creative.
Outline the data collection methods, tools, and technologies you’ll use to gather the information you need about your audience. For a well-rounded view of your customers, integrate data from various sources, including website interactions, email subscriptions, and purchase history.
Today’s consumers don’t just value transparency — they demand it. Let customers know about your data collection methods, ask for consent to use their data, and make it clear that you’re using it to deliver better ad experiences and personalized content.
Create different versions of your ads to reach different segments of your audience. Continuously optimize your ad creative by using A/B testing, monitoring ad performance, and iterating according to your findings.
Conclusion
Harnessing data is the key to producing more captivating ad creative and executing more effective ad campaigns. If you’re pivoting away from third-party data and want to invest in an effective first-party approach, check out Retention.com’s powerful solution for reaching more customers with customized messaging.
We're excited to announce that we have made a significant breakthrough in one of our leading products, Reclaim. Reclaim is now opt-in only!
This advancement has brought about three major achievements:
We are thrilled to introduce these advancements and believe they will greatly benefit our customers and their businesses.
Our ultimate objective is to ensure that all our products align with Klaviyo AUP standards by the end of 2024. Thanks to the remarkable advancement of "server-side tracking," we successfully achieved Klaviyo AUP compliance for Reclaim, while simultaneously enhancing the overall value provided to our customers across the system.
No! We have already made the necessary changes for you. Just sit back and enjoy the product enhancements we have put in place to make a great product even greater.
The positive impact these new updates are already making waves for our clients, system wide, we're seeing an increase of 11% more revenue with 47% fewer sends for Add-to-Cart (ATC) flows, and 14% more revenue with 69% fewer sends for Abandoned Product flows!
If you're an eCommerce store, and you haven't started using Reclaim yet, what are you waiting for! To get started, please reach out to your Customer Success Rep or write us back and we will get in touch with you right away.
In the dynamic world of digital marketing, effective audience retargeting is a crucial strategy for businesses aiming to maximize their online advertising efforts. Retargeting allows brands to reconnect with users who have shown interest in their products or services, providing a higher probability of conversions. To accomplish this, leveraging both third-party and first-party data is essential. In this blog post, we will delve into the importance of combining these two data sources and explore how their synergy can amplify retargeting efforts, drive engagement, and boost overall marketing success.
Before delving into the benefits of combining third-party and first-party data, it's essential to grasp their distinct characteristics.
Third-party data refers to information collected by external entities unrelated to your brand. These sources can include data aggregators, publishers, and other companies that track user behavior across various platforms. Third-party data offers broad insights into consumer preferences, interests, and demographics, making it a valuable resource for targeting specific audience segments.
On the other hand, first-party data is generated directly from interactions between your brand and your customers. This data is typically collected through website analytics, customer relationship management (CRM) systems, email marketing platforms, and other owned channels. First-party data provides a deeper understanding of individual user behavior, preferences, and purchase history, allowing for highly personalized retargeting campaigns.
By combining third-party and first-party data, businesses can access a holistic view of their target audience. Third-party data adds depth to the understanding of customer segments by providing broader demographic and interest-based insights. Meanwhile, first-party data offers granular details about individual user behaviours, enabling brands to create highly personalized retargeting campaigns.
Integrating third-party and first-party data enables brands to refine their audience targeting strategies. Third-party data allows businesses to discover new potential customers and expand their reach, while first-party data enables precise targeting of existing customers and prospects who have already shown interest. By combining these two data sources, brands can create highly relevant and targeted ad campaigns that resonate with their audiences, increasing the chances of conversion.
The synergy between third-party and first-party data can significantly enhance campaign performance. Third-party data provides valuable insights that help identify high-value customer segments, while first-party data enables personalized messaging and tailored offers. By leveraging both data sources, businesses can optimize ad delivery, create compelling content, and improve campaign efficiency, resulting in higher engagement and conversion rates.
When third-party and first-party data are used in tandem, brands gain the ability to create customized customer journeys. By understanding customer preferences, interests, and behaviors from first-party data, businesses can identify touch-points where retargeting efforts can be most effective. Third-party data then enhances this personalization by providing additional context and insights into customer behavior outside of the brand's owned channels, enabling the delivery of relevant messages at the right time and on the right platform.
In the realm of audience retargeting, the combination of third-party and first-party data is a winning formula for success. By leveraging both data sources, businesses can create powerful, personalized campaigns that resonate with their target audience, enhance engagement, and drive conversions. The comprehensive insights obtained through third-party data, when combined with the granular details of first-party data, enable brands to optimize their retargeting efforts, deliver highly relevant messages, and build long-term customer relationships. In the ever-evolving landscape of digital marketing, harnessing the power of both third-party and first-party data.
In the digital landscape, a growing email list remains a vital asset for brands seeking to engage customers and drive conversions. However, achieving substantial and rapid list growth requires proactive and strategic efforts. In this blog post, we'll explore six effective strategies that can help your brand accelerate its email list growth, enabling stronger customer relationships and maximizing conversion opportunities.
To rapidly expand your email list, employ captivating list building tactics that resonate with your target audience. Craft compelling offers, known as lead magnets, that provide genuine value in exchange for email addresses. These can include ebooks, checklists, templates, webinars, or exclusive discounts. Ensure your lead magnets are visually appealing, well-designed, and highly relevant to your audience's interests and needs. Promote them across various channels, such as your website, blog, social media, and paid advertisements, to attract new subscribers swiftly.
Transform your website and landing pages into powerful tools for capturing email leads. Optimize them strategically to drive conversions by placing prominent email signup forms in high-visibility areas. Employ attention-grabbing headlines, persuasive copy, and compelling calls-to-action (CTAs) to encourage visitors to subscribe. Conduct A/B testing to determine the most effective form placements, designs, and CTAs for your specific audience. Additionally, consider implementing exit-intent pop-ups to re-engage visitors who are about to leave your site.
Contests and giveaways offer exciting opportunities to grow your email list while fostering engagement and enthusiasm. Offer enticing prizes that align with your brand and captivate your target audience. Create dedicated landing pages where participants can enter their email addresses to participate. Promote the contests across your website, blog, social media channels, and through email campaigns. Encourage participants to share the contest with others, amplifying your reach and generating potential list growth.
Leverage the power of influencer collaborations to expand your brand's reach and access new audiences. Identify influencers who align with your brand values and possess a substantial following within your target market. Collaborate with them to create engaging content, such as sponsored blog posts, videos, or social media campaigns, which incorporate a call-to-action to join your email list. This approach not only exposes your brand to a broader audience but also leverages the influencer's credibility and trust among their followers.
Social media platforms present excellent opportunities for driving traffic to your website and accelerating email list growth. Optimize your social media profiles by prominently featuring a link to your email signup form. Create compelling and shareable content that motivates your followers to join your email list. Consider hosting exclusive promotions or providing special offers exclusively for your social media followers who sign up. Actively engage with your audience, respond to comments and messages, and actively participate in relevant communities to establish rapport and foster trust.
Identity resolution can be a powerful technique for growing your email list by improving the accuracy and completeness of customer data. To effectively utilize identity resolution, start by collecting and consolidating data from various sources. It's essential to cleanse and standardize the data to eliminate duplicates and inconsistencies. Use advanced identity resolution tools, like Retention.com Grow, that leverage algorithms to identify and link multiple data points to a single identity. Our Grow tool can also enrich your customer data by incorporating additional information from third-party sources. Continuously analyze and iterate based on data insights to improve targeting and engagement. Prioritize the quality of your subscribers over quantity for long-term success. We know, this sounds like a daunting process, luckily our Grow tool puts this all on auto-pilot for you! See how Vital Proteins used Grow to achieve nearly 10x ROI.
To achieve rapid email list growth, brands must adopt proactive and strategic approaches. By implementing these six effective strategies - employing captivating list building tactics, optimizing website and landing pages, engaging through contests and giveaways, collaborating with influencers, and optimizing social media engagement - you can accelerate the growth of your email list and unlock valuable opportunities for customer engagement and conversion. Remember, consistent effort, creativity, and delivering value to your audience are crucial for building a thriving email list that propels your brand toward long-term success.
You can grow your email list 10-15x faster with Retention.com Grow. Book a demo with us to learn more.
Dr. Squatch is the largest men's natural personal care brand in the United States. Its mission? To raise the bar for the men's grooming industry and change the way men approach their hygiene by providing healthy, natural products that allow you to feel like a man and smell like a champion.
Industry
Ecommerce Marketplace
Objective
Drive Revenue and List Growth
Solutions
Retention.com Reclaim, Browse, & Cart
"For Black Friday/Cyber Monday, we got over a million dollars of revenue just from customers acquired through Retention.com."
– Cody Griffin, VP of Marketing, Dr. Squatch
Performance Results
Generative Email Flow
Increase in BFCM Revenue
ROI
About Dr. Squatch.Dr. Squatch is the largest men's natural personal care brand in the United States. They make soap, deodorant, haircare, lotion, and cologne designed specifically for men with 100% natural products and no harmful ingredients. Dr. Squatch brought Retention.com on at the end of summer in 2022 with one very specific purpose: Grow their email list of bottom-of-funnel, warm leads in advance of the Q4 holidays. But they had doubts. How would using Retention.com's cart abandonment technology affect: 1. Deliverability2. Spam score, and 3. Brand reputation? Any smart marketer should be concerned about all three!
Dr. Squatch worked directly with Retention.com to unlock vast new bottom-of-funnel emails.
To gauge performance, Dr. Squatch started by turning Retention.com on for a small section of the website where the traffic was really low. They had Klaviyo perform deliverability and spam audits.
The results?
But what about the brand reputation?
"We put on our customer hat and realized that all of us receive emails every day that we don’t necessarily know where we signed up to get those emails," said Cody Griffin, VP of Marketing, Dr. Squatch. "But ultimately when they are relevant to our experience we find them valuable. So all of those were very fine with us.”
This paved the way for Dr. Squatch to turn Retention.com on for the whole site. They are now capturing a new first-party data set of highly-engaged prospects from these formerly anonymous, abandoned sessions, so they can continue to keep the core of their community connected to all their new offerings.
Retention.com was Dr. Squatch's number one generative email flow, adding over $1MM in BFCM revenue for 50x ROI. "We really wanted to deliver a successful Black Friday/Cyber Monday period and we knew that having a larger list size in advance of that would be an advantage to converting those potentially warm customers at a very high-value moment for them.” “Within less than three months we saw a huge transformative outcome... it was our number one generative flow in our email system. "For Black Friday/Cyber Monday we got over a million dollars of revenue just from customers acquired through Retention.com." We got an ROI on our investment that was greater than 50x what we paid for those emails from Retention.com, which meant pure value for us.”
– Cody Griffin,
VP of Marketing, Dr. Squatch
