GetOpeners: How to integrate with Salesforce Marketing Cloud

You can integrate your GetOpeners account directly with Salesforce Marketing Cloud.

An integration between GetOpeners and Salesforce Marketing Cloud allows you to sync live open events so you can send your audience an automated email when they are in their inbox.

What you’ll need

1. Your Client ID, REST Base URI, and Client Secret. To find those in your SalesForce Marketing Cloud account, click your user icon in the top right, then click Setup.

2. In the left-hand navigation, click Apps > Installed Packages. Then, click New.

3. Give the package a Name and Description, and click Save.

4. You will find your Client ID, REST Base URI, and Client Secret.

Click Add Component.

Select API Integration, click Next.

Click Server-to-Server, then Next.

Under CONTACTS click Read and Write for both Audiences and Lists & Subscribers. Under DATA > Data Extensions, click Read & Write, then Save.

5. Create the data extension you’d like to sync your live events with in SalesForce Marketing Cloud with before finalizing the integration. The data we send is:

attrs << {
  'Name' => 'EmailAddress',
  'Value' => contact[:email]

To get started

1. From your GetEmails dashboard, click the GetOpeners logo in the top-left corner.

2. The drop-down menu will appear. Click GetOpeners. You will be taken to the GetOpeners dashboard.

3. Click on Integrations from the left navigation panel in GetOpeners. Then, click Available Integrations at the top and choose the Salesforce Marketing Cloud icon.

4. Paste your Client ID, REST Base URI, and Client Secret, and click Connect.

5. Click Yes to turn the Sync Live Open Events on. Choose a data extension from the drop-down menu that you want to sync events to. If you don’t have one, you’ll need to first create the data extension in Salesforce Marketing Cloud. Then, click Next.

6. Enter an email address that already exists in Salesforce Marketing Cloud to send a test event. Click Send. If you don’t currently have contacts, click Next.

7. Enable the integration. Then, click Finish.

Remember: For the integration to work, it needs to be Enabled AND have Event Sync turned on (choose “Yes”).

8. You will be taken to Integration Settings. This is where you can Disable/Enable the integration, Remove it, and edit your Event Sync settings.

How to send a test event

1. From your Integration Settings, click the edit icon next to Event Sync. Once you have your data extension selected, click Send Test Event.

2. Paste an email address that already exists in Salesforce Marketing Cloud to send a test event. Click Send.

How to change Event Sync

If you want to edit or enable/disable your Event Sync, you can do that in your Integration Settings.

1. Go to Integrations. Then, click the three dots next to the integration name, and click Settings.

2. Click the pencil icon next to Event Sync.

3. You can choose if you want to Synchronize collected events by toggling between Yes/No. To change the Sync events data extension, choose one from the drop-down menu.

4. When you’re finished making your changes, click Save.

How to remove the integration

To remove an integration, go to Integrations. Then, click the dots next to the integration name, and click Remove.

Sync summary

You can view your daily sync history under Sync Summary on your integration page. It will show you the date, number of completions, if there are any failures, and the number that are in the queue.

To access all of your sync history, click View Full History under Sync Summary. If there’s a failure, it will show the email address, what type of failure has occurred under ESP Feedback, and the date and time of the failure.

If you have questions about the error message, you can contact support at support[at]