Shopify brands need to focus on a few key things in order to build a strong email marketing plan that will result in more sales and conversions. Here are the five simple marketing steps for Shopify brands.
Follow these 5 simple Shopify marketing steps
1: Send relevant and targeted emails:
One of the most important things Shopify brands can do is to send relevant and targeted emails to their subscribers. This means segmenting your list and sending personalized emails that are relevant to each subscriber’s interests.
2: Use an automation platform:
An automation platform will help Shopify brands save time and energy by automating email campaigns. This way, you can set up your email campaigns in advance and emails will be sent out automatically according to your schedule.
There are a number of automation platforms Shopify brands can use, but the following five are considered to be the best for Shopify and Shopify+ direct-to-consumer brands:
- Klaviyo
- Omnisend
- Sendinblue
- HubSpot
- Drip
Each of these platforms offers different features and benefits, so brands should choose the one that best suits their needs. However, all of them offer great features that can help Shopify brands save time and energy by automating email campaigns.
3: Send timely emails:
Another important thing to keep in mind is to send your emails in a timely manner. This means sending emails when your subscribers are most likely to be engaged and checking their inboxes.
When are your subscribers most likely to be engaged and checking their inboxes?
There is no one-size-fits-all answer to this question, as it will vary depending on the Shopify brand and its subscribers. However, there are a few general things to keep in mind.
For example, sending emails during weekday mornings or evenings is usually a good time, as people are more likely to be checking their inboxes then. Additionally, brands should experiment with different times and days to see when their subscribers are most engaged and make adjustments accordingly.
4: Use engaging subject lines:
Your email’s subject line is the first thing your subscribers will see, so it’s important to make it catchy and interesting. This will entice them to open your email and read its contents.
What are some good examples of email subject lines that brands can use to be catchy and interesting?
There is no one-size-fits-all answer to this question, as the best email subject lines will vary depending on your brand and its audience. However, here are a few examples of good email subject lines to get you started:
- “New arrivals just in time for spring!”
- “Major sale! Up to 50% off everything!”
- “Introducing our newest product…”
- “You won’t believe what we have in store for you!”
- “Time’s running out! Get your hands on these deals before they disappear!”
5: Include a call-to-action:
Every email you send should have a call-to-action (CTA) that tells your subscribers what you want them to do next. Whether it’s clicking through to your website or making a purchase, make sure your CTA is clear and concise.
The best CTAs will vary depending on the brand and its audience. However, here are a few examples of good CTAs:
- “Shop now!”
- “Add to cart!”
- “Check out our latest arrivals!”
- “Sign up for our newsletter to get the latest deals!”
- “Follow us on social media for more updates!”
But the most important tip of all?
Work with retention marketing professionals
Retention.com specializes in retention marketing and e-commerce solutions, including cart abandonment and re-engaging potentially lost customers. We provide one-click integrations with leading marketing automation platforms.
Our dashboard features a user-friendly interface to easily connect to any email marketing application in under a minute. Retention’s integrations automatically update and suppress contacts daily.
We can help you reclaim up to ten times more abandonment revenue by leveraging industry-leading Identity Resolution technology. When an unidentified customer abandons a cart, we identify them. Then a personalized flow automatically triggers in the messaging platform.
Scale up your abandonment flows and improve your retention marketing strategy. Get in touch with Retention.com today to find out how we can help.
Resource Library for Shopify Marketing
Also, we have a trove of resources to help you out at every turn. Check out these articles for deep dives on the following topics:
- Retention Marketing 101
- Guide to Abandoned Cart Email Strategy
- Abandoned cart Email Best Practices
- Abandoned Cart Email Templates & Tips
- Browse Abandonment Email Guide
- Browse Abandonment Email Best Practices
- Browse Abandonment Email Templates
This should get you started on the path to success.